Aston Villa star Alisha Lehmann signs marketing deal with energy drink Prime in glossy shoot with YouTube stars Logan Paul and KSI
- Alisha Lehmann has put pen to paper on a marketing contract with brand Prime
- Aston Villa Women star Lehmann has an incredible 15million Instagram followers
- YouTuber-turned-boxers Logan Paul and KSI promote the energy drink company
Alisha Lehmann has put pen to paper on a marketing contract with popular brand Prime.
Aston Villa star Lehmann, 24, was revealed as part of the Prime team on the energy drink company’s social media account at around 6pm on Tuesday.
The post, which has already been viewed 2.2million times at the time of writing, reads: ‘Welcome to the PRIME team @lehmann_alisha,’ followed by a football emoji.
It shows Lehmann, one of the most popular women’s footballers, wearing a matching dark blue top and trousers with a chunky Prime necklace, with internet personalities Logan Paul and KSI standing behind her, all clutching bottles of Prime.
YouTubers-turned-boxers Paul and KSI promote the drinks brand by appealing to a young audience via their significant online following.
Alisha Lehmann has put pen to paper on a marketing contract with popular brand Prime
Lehmann has 15m Instagram followers and makes £241,000 on average per branded post
Lehmann has seen a 75 per cent growth in her Instagram following over the past 12 months
Switzerland forward Lehmann is no different in this respect, as she boasts 15million followers on social media site Instagram – the most-followed women’s footballer in the world.
She announced the deal with a Twitter post saying: ‘Barbie girls drinks (sic) Prime’.
The 42-cap international joined Villa in 2021 and in August extended her stay in the Midlands until 2026, with the option of a further year.
Manager Carla Ward said: ‘Alisha has been a big part of our journey since I arrived and has played a huge part in our progression as a football club. She is a very important piece to the puzzle and is someone I thoroughly enjoy working with. We’re delighted she’s committed her long-term future with us.’
Lehmann represented her country at the Women’s World Cup earlier this summer, coming off the bench in group-stage games against the Philippines and New Zealand.
Mail Sport reported in July that she was the ‘Instagram Queen of the Women’s World Cup’, with each post to her followers was valued at around £240,000 ($305,000).
Data analysts Nielsen Sports put together a list of the top 10 Instagram influencers among those taking part at the tournament, and finding that Lehmann comes out on top.
Having taken into account the number of followers, rate at which followings have grown, engagement with posts, and the value of each branded post on Instagram with their InfluenceScope tool, Nielsen determined that the Swiss forward delivers the greatest value on social media to sponsors.
The 24-year-old is Switzerland’s most followed sportsperson – surpassing even Roger Federer
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