Premier League season preview: Man Utd
Dutch super-agent Kees Vos had to pass a thorough process helmed by Rasmus Hojlund’s parents before getting a green light to broker the 20-year-old’s Manchester United transfer. Hojlund completed a £72million move from Atalanta earlier this month, orchestrated by Vos’ Sports Entertainment Group.
The company also represent United manager Erik ten Hag, who was desperate to recruit a striker to ease Marcus Rashford’s goalscoring burden.
But inheriting control of Hojlund’s future this summer proved to be a tougher task than Vos expected, according to reports.
The Mirror claim that Vos contacted the family through another client, Hojlund’s former Atalanta team-mate Marten de Roon, before learning he was competing with 34 other agents.
Anders Hojlund – the 20-year-old’s father – invited him for an interview before, along with wife Kirsten Winther, organised a second round of talks in Copenhagen.
Vos became one of the final four candidates Hojlund’s parents invited to their Bergamo home before two further meetings to inform SEG that the Denmark international planned to leave Italy this summer.
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The Dutchman was permitted to start negotiations with United after using the sixth interview to explain how he would go about gauging interest in Hojlund’s signature.
Vos has since opened up about the long-winded process with Hojlund’s father – a former amateur footballer who entered construction – and mother – an ex-athlete with military experience.
“It was the lengthiest application process among football agents ever. I had never experienced it like this before,” Vos explained.
“We painted a realistic picture. That is not always the nicest message to give, but we always felt they would choose us.
“If they hadn’t, a lot of costs would have been incurred. That’s how it works. Sometimes earnings are big, other times only costs remain.”
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Hojlund, boasting deceptive pace given his 6ft 3 frame, scored nine goals in 20 Serie A starts last season, emerging as one of Europe’s most exciting young forwards.
But he will miss the first few weeks of United’s campaign as he recovers from a back injury picked up during pre-season with Atalanta.
On Friday, Ten Hag explained: “As we said previously, he had a small issue.
“He’s not on the levels where our players are in this moment, so we have to train him. The prognosis [is] difficult always to say. We are confident, and we are positive.”
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