Norwich respond after fans spot new sponsor using models to ‘imitate oral sex’

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Norwich fans have spotted new sponsors using models to “imitate oral sex” in social media posts as the club has issued a statement.

The Canaries are preparing for their Premier League return, having won the Championship the season after their relegation from the top flight.

And part of this has seen them agree a new principal partner sponsorship deal with Asian betting firm BK8.

But it did not take Norwich fans long to realise that the organisation their club had chosen to partner with had some very explicit methods of marketing.

BK8 had images of models in very revealing tops while videos showed them ‘imitating oral sex’ to promote the gambling business.

And this left the Canaries faithful furious, with one supporter saying: “Within an hour of the sponsorship being announced, Norwich fans have done more background checks than the whole club, shambles."

Another commented: "Norwich have had a shocker of a morning.

“I have no issues with a betting company, but their online profile is so sleazy & embarrassing."

While a third summarised a disastrous start to the week, with: “So today we confirmed we sold our best player [Emi Buendia to Aston Villa] & announced a new shirt sponsor with an Asian betting firm with 200 Twitter followers and an Instagram page that is basically soft porn.”

What is the strangest football shirt sponsorship deal you can remember? Let us know in the comments section.

But the promoted Premier League side have managed to get the posts removed, with BK8’s Instagram channel now no longer working.

A club representative said: "The club worked swiftly with BK8 to remove the posts following the announcement of the new partnership.

"These posts and marketing do not align with the wider Norwich City vision and values and we will be reviewing our due diligence process going forward."

While the Asian betting company said: "Following concerns and issues raised by Norwich City Football Club and its supporters following an announcement this morning, BK8 would like to wholeheartedly apologise for any offence caused by our historical marketing.

"We accept that this form of marketing isn't befitting of a Premier League partnership.

"We have immediately removed all marketing material of this nature and will conduct a review of our marketing strategy moving forward."

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