Liverpool are understood to be considering investment from several media companies, including the owners of Formula One.
The club's owners, Fenway Sports Group, announced they were searching for investors in a statement in November, which prompted speculation that the Reds had been put up for sale. However, The Telegraph now report that FSG are only open to selling a minority stake in Liverpool and are looking at media companies as a potential option.
According to the report, Liberty Media are among the media giants being considered for investment due to their history of sports ownership.
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Liberty Media already own both F1 and the Atlanta Braves Major League Baseball franchise. The firm purchased F1 from CVC Capital Partners back in 2017 for an eye-watering £3.6billion.
The club, FSG and Liberty Media are yet to comment on the reports linking them to a purchase of a minority stake in Liverpool.
Liverpool owner John W. Henry last week shut down claims the club was for sale and reiterated that FSG would only be open to selling a minority stake at this time.
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He told the Boston Sports Journal: "I know there has been a lot of conversation and quotes about LFC, but I keep to the facts: we merely formalised an ongoing process.
"Will we be in England forever? No. Are we selling LFC? No. Are [we] talking with investors about LFC? Yes. Will something happen there? I believe so, but it won't be a sale. Have we sold anything in the past 20 plus years?"
An investment from Liberty Media would not be the first time Liverpool have been the subject of financial input from a media firm after Granada bought a 9.9 per cent stake in 1999 for £21million.
FSG purchased the club in 2010 for £300million, with the club valued at £3.66billion by Forbes last year. During FSG's time as ownership, the Reds have won the Champions League and ended their 30-year wait for a Premier League title in 2020.
The owners previously took on investment in 2021 after losing £120million worth of revenue during the Covid pandemic as they sold an 11 per cent to RedBird Capital Partners for £655million.
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