ITV are ‘in talks’ over buying a stake in BT Sport which could see top-flight English football and the Champions League return to free-to-air TV.
It was revealed earlier this week that BT Sport was being put up for sale as bosses bid to focus more on the broadband side of the business.
Amazon, Disney and DAZN have all been touted as possible buyers for the TV side of BT, which is said to be worth around £2billion.
But according to reports in The Telegraph, ITV have emerged as another player in discussions.
The broadcaster has invested heavily in sport in recent years and regularly screen horse racing, darts, snooker, rugby and tennis across their four channels.
ITV also hold the rights to England’s FIFA World Cup and European Championship qualifiers.
And according to insiders, the network are considering purchasing a stake in BT Sport which could mean some Premier League and Champions League matches being shown free-to-air.
BT Sport has held the rights to the Champions League since 2015 when they paid close to £900million to prise them away from Sky Sports and ITV.
Before then ITV had screened the Champions League since the competition’s rebrand in 1992.
Likewise, regular top-flight football has not been shown free-to-air since before the inception of the Premier League, also in ’92.
Fans on Twitter were delighted at the possibility of ITV gaining the rights to the Champions League, in particular.
One wrote: “Would do unspeakable things to see the Champions League back on ITV. Those days cannot be beaten, every single game felt like a belter.”
While someone else added: “Please make this happen. I miss watching Champions League football and having it on free to air TV.”
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