New England Patriots owner Robert Kraft put his Super Bowl LI championship ring up for auction, announcing the bid Sunday as part of the digital fundraiser "All In Challenge."
Kraft said in a social media video announcing the auction that he wanted to put something up of "extreme value" amid the coronavirus pandemic.
"I thought it would be good to give this ring, our fifth Super Bowl win, because it showed how we came back," Kraft said.
The auction, scheduled to span for 11 days, shot up to $330,000 by Monday morning. It began at 6 p.m. ET on Sunday with an original bid of $75,000. The winner will receive a personal visit with Kraft in his Gillette Stadium office and the means of travel will be on the team's personal plane.
"We're the greatest country in the world, with the greatest people, who feel a sense of team and work together in the toughest times," Kraft said in a video posted to social media alongside the announcement. "So I want to give this ring to someone who will be worthy enough to bid it up, so we can get meals to all these people who are hurting badly at this time.
"What could I do that would be special? I've been thinking about it for weeks. I finally thought about our experience in Super Bowl LI against the Atlanta Falcons. We were down 28-3 (in the third quarter) and had 99.6% (odds) to lose. And we came back, and we won."
Patriots owner Robert Kraft is going all in by offering up his Super Bowl LI ring for the #ALLINCHALLENGE
To participate: https://t.co/tbHpbxTePNpic.twitter.com/IAP4NDxBaJ
Kraft's friend, Fanatics founder Michael Rubin, created the "All In" fundraiser with the aim of making it the largest digital fundraiser in history by raising millions to feed those in need. It had raised $38,069,905 as of Monday morning. The proceeds raised through the auction will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.
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