Last British Commonwealth Games saw gymnasts form double D bra to celebrate

Advertising campaigns have been forced to get more creative than ever in order to stick out among a packed field, and lingerie brand Ultimo have form at the Commonwealth Games.

The 2022 edition of the Games kicks off in Birmingham on Thursday, eight years after Glasgow hosted it for the first time in 2014. And Ultimo crowned the Scottish city's Commonwealth debut with a contorted display of skill and athleticism.

The underwear company roped in 'more than 30' youngsters from gymnastics clubs in Hamilton and East Kilbride to form a 'Big DD bra' composed entirely of people. Draped from head to toe in black bodysuits, the two groups combined to form a 10-foot brassiere fit for a giant.

READ MORE: England’s Dina Asher-Smith forced to miss 2022 Commonwealth Games over injury woe

Gymnasts twisted and turned into formation in Glasgow's George Square as onlookers marvelled at the feat. It appeared to work some magic, too, as Scotland collected two gold medals, two silvers and one bronze medal in the 2014 gymnastics events (all men's).

Particularly impressive are the 'shoulder straps', presented as one arched acrobat on either side of the human monument.

“As one of Scotland’s biggest brands, we wanted to do something extraordinary to celebrate the Commonwealth Games and the amazing human endeavour that will be on display in our hometown next week," said Ultimo founder Michelle Mone at the time of the promotional display.

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“Gymnastics is one of those sports that just takes your breath away, and the girls did an amazing job of bringing our “Big DD” human bra to life with both strength and grace.”

The promotion packed extra value in that Ultimo announced it would donate £1 from every bra sold to SportsAid Scotland for the duration of those 2014 Games. Unfortunately, the company won't replicate the gesture this year after it ceased trading in 2018.

England's medal prospects have already been hurt in Birmingham following the news a hamstring strain will keep sprint star Dina Asher-Smith out of action. This year's hosts topped the medal table in Glasgow eight years ago but are still looking to escape the shadow of Australia, who have won seven of the last eight editions of the Games.

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